visual design
branding & promotion
lé cupcake
After trading owners, this local bakery hired me to create a new branding package to note the change of hands. Through collaboration with the new owner, this small shop found it’s new voice through and updated logo, storefront, and merchandise.
Cabela’s CLUB
My role at Cabela’s CLUB was to provide image assets for marketing campaigns to promote the CLUB Visa credit card.
As a designer I would partner with internal marketers and the legal/compliance team to provide 75+ retail stores with print material, as well as create digital assets for the CLUB website.