spreetail
iterate until it’s right, for everyone.
Spreetail is an e-commerce company finding it’s growth through the sellers by accelerating brands and channels, and promoting their goods through various marketplaces. Using their suite of internal software, Spreetail has a hand in every step of the online shopping process.
customer manager
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Phase 1: research
Spreetail needed to rebuild their customer-facing software; it was dated, updates elsewhere had caused elements to become dysfunctional, and the list of “nice-to-haves” kept growing.
Kicking off a long period of research, I began consulting 1:1 with stakeholders to ask what worked, what didn’t, and what needed to work. From there, batches of user interviews and shadowing were scheduled. Processes were broken down into flows and user stories were created.
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Phase 2: layout & design
I’d done the research. I’d collected notes. Hours of meetings, recorded and re-watched. It came time to take the picture in my head into Figma and translate it all through Spreetail’s design system.
Pages were created of each process within the design file and flows were created, reviewed, and re-worked as needed. To keep my bearings straight, I created a gamut of local components for rapid updates and one by one I collected approval from stakeholders and users on each user story.
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Phase 3: UAT, Release, & Beyond
After all the design work was done we expanded our user reviews to a broader base and began the process of User-Acceptance Testing. From there we began QA testing - and I began to comb through the build with a fine-toothed comb to ensure everything had a place, and everything was in its place.
