h-d livewire
a new experience for a new experience
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Harley-Davidson wanted a multi-fuctional interactive app to cover several topics - one of which was to showcase their then-unreleased EV motorcycle.
I was tasked with engaging users and showing them the highlights of bike they may not be able to see in-person. Standard deliberations regarding lighting, accessibility, and legibility at a distance were all put under the magnifying lens and focused on that much more. -
Because any given H-D dealership might not have the bike for users to see (or touch, or ride) in person, I had to showcase all the different builds and options while also allowing them to explore all the other reasons to make the move to EVs.
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Without giving users a firehose to drink from, I had to create an engaging experience that would simultaneously teach them, leave them curious, and inform them of the convenience that could come with the Livewire.
